After a hilarious attempt at mocking Burning Man, Quiznos subs may face legal action after they used Burning Man's intellectual property in their recent video advertisement.
Spokesperson Jim Graham Burni says legal action may be pursued due to infringing upon Burning Man's brand.. "We are pretty proactive about protecting our 10 principles, one of which is decommodification," Graham said.
"We get a quite a number of requests each year from companies wanting to gift participants with their product or to capture imagery or video of their products at the event, and we turn them all down." says Graham.
Ultimately though, it will probably come down to a cease and desist letter from Burning Man's lawyer asking Quiznos to remove the video. We will see if Quiznos plays fair.